Nyla Book Club

Here you will find a listing of the books the staff at NYLA read as a part of our company book club. We love new information and inspiration, and have gained a lot of both from the titles in our book club. Below each selection, we explain in a nutshell what we learned from that book, and provide a link to purchase it from Amazon. We hope that these titles help to inspire you as well.

Summer 2019

The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary, written by motivational speaker, Mark Sanborn, is our Summer Book Club pick! It is about a mail carrier named Fred who loves his job and the people he provides mail service to, dearly. His passion for his career and the people he serves is so deep that he takes every opportunity he can to make a difference in their lives, and help them out.

Throughout this book, Sanborn displays the steps through Fred’s life to show that we can all take our ordinary jobs and lives, and turn them into extraordinary experiences. The four basic principles he uses are how to become more successful and build relationships, how to reinvent yourself constantly, how to make real differences every day, and how to create value for others without spending any money. Reading and understanding this book while applying it to our lives will make a huge difference. The Fred Factor can help us see the good in everything and find ways to turn everything into an opportunity. We too can be Freds! This is the perfect quick read for your busy summer.

How to Win at the Sport of Business
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Winter 2019

Nyla’s Winter 2019 Book Club pick is LikeWar: The Weaponization of Social Media. Anyone who uses social media will enjoy this in-depth look into the relationship between social media, war, and politics. P. W. Singer and Emerson Brooking, two defense experts, look at ISIS, Taylor Swift, the rapper turned jihadist PR czar and Russian hipsters and more.

Skunk Works
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Fall 2018

His life has often been called a rags-to-riches story, but Mark Cuban himself would more likely call it a story of tireless work, constant education, and never giving up on the dream of being successful. Today Mark Cuban is known as the charming billionaire owner of the Dallas Mavericks, co-owner of 2929 Entertainment, and a “shark” on the ABC reality show Shark Tank, where he has invested over 19.9 million dollars in start-up companies. In his book, How To Win At the Sport of Business, Mark Cuban talks about his humble beginnings as the son of an automobile upholsterer. From his very first job at 12 years old, selling garbage bags door-to-door, to giving disco dance lessons to sorority girls, to bartending, to sleeping on friends’ couches, to finally starting his first technology company. How To Win At The Sport of Business is a collection of short works written by Cuban himself detailing all the techniques and strategies he discovered and honed on his journey to being a successful entrepreneur. This is not a story about luck, but a story about how he discovered determination and hard work are the only barriers to success. 

How to Win at the Sport of Business
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Summer 2018

Skunk Works was the name of the top secret, World War II, aerospace aircraft design program charged with building the United States government the fastest, stealth and fighter planes of the time. In this biography of the same name, Ben Rich, the second director of the program for over two decades, recounts the efforts of the scientists, engineers, CIA personnel, and Air Force pilots who made Skunk Works into one of the most remarkable and revolutionary aviation companies in military history. Not only does the book delve into the personal histories and anecdotes of the people involved in the company, along with detailed descriptions of aviation engineering, the book also takes a look at the managerial tactics Ben Rich brought to the company that elevated it to new heights. He discusses the benefits of utilizing techniques such as eliminating bureaucracy, maintaining constant communication, employing a small team with above average talent, and other unique approaches that structured the company to be as efficient as possible. Remembered as the “Father of Stealth,” Ben Rich’s Skunk Works is an incredible account of the marvels that can be accomplished when a company with a strong leader and passionate employees push beyond the limits of human imagination.

Skunk Works
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Spring 2018

The idea of utilizing psychology to influence or persuade others to doing what you want is not new, and those not born with this innate ability often seek out instructors or programs to help them develop this skill for themselves. There are many resources that cater to teaching people how to influence others, but very few approach it from the viewpoint of protecting people from the influence of others. First published over three decades ago, Influence: The Psychology of Persuasion has become a staple in the field of psychology and Fortune places it on its list of the “75 Smartest Business Books.” In this book, Robert B. Cialdini, Ph.D discusses what he calls “weapons of persuasion.” They are six universal principles that are so effective, they can be used to influence a person to happily perform actions for others. Actions that can be irrational or go entirely against that person’s own self-interests. Cialdini’s main focus is to have the reader understand that it is more important to protect oneself from influence than learning how to influence others. This involves vigilance in social interactions, honing one’s intuition, and utilizing other methods to prevent one from succumbing to manipulation or unwanted influence.

Influence The Psychology of Persuasion
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