Season 2: At The Table • March 23, 2021

Kevin Sando, Managing Partner of VitalUP Marketing

In this episode of The Outspoken Podcast, host Shana Cosgrove talks to Kevin Sando, Managing Partner for VitalUP Marketing.

Outspoken With Shana Cosgrove Season 2 Episode 2

In this episode of The Outspoken Podcast, host Shana Cosgrove talks to Kevin Sando, Managing Partner for VitalUP Marketing. Kevin talks about his interest in mechanical engineering and digital marketing, his role at VitalUp Marketing, and working with Shana. He also shares his experiences after graduation, early challenges with his website My Dog Likes, and his meeting Shana.

QUOTES

  • “A lot of people you just build a site, and you’re done with it. Like, it’s out there, people will find it. Consider it, like, building a town in the middle of nowhere. You know, somebody will stumble across it at some point, but you want to build as many roads as possible to it.” -Kevin Sando [44:01]
  • “You need to call to action on your posts, you need to be asking questions of your followers, you need to be sharing and promoting other people that you admire, that you can learn from. ” -Kevin Sando [48:34]
  • “I think it’s really important nowadays that – that people have something that’s theirs.” -Kevin Sando [54:33]

TIMESTAMPS

  • [00:04] Intro
  • [01:36] Meet Kevin Sando
  • [04:53] How Kevin and Shana met
  • [06:07] Kevin and His Wife
  • [09:00] Kevin’s Studies
  • [12:12] Home Projects
  • [14:15] Mechanical Engineering at RIT
  • [14:30] After Graduation
  • [16:41] Presidential Scholarship
  • [17:39] Getting into Web Design
  • [17:55] My Dog Likes
  • [23:39] Source of Income
  • [25:52] Engineering
  • [26:58] My Dog Likes Got Hacked
  • [33:15] After Getting Laid Off
  • [35:29] Charlie and Therapy Dogs
  • [37:21] Kevin’s First Client and Nyla
  • [43:43] Search Engine Optimization (SEO)
  • [46:21] Running a Business
  • [49:03] VitalUp Marketing
  • [52:09] Wrap-Up Questions
  • [57:57] Outro

RESOURCES

RELEVANT LINKS

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