Unleash the power of storytelling: Win Hearts, Change Minds, Get Results

By: Rob Biesenbach

The Nyla 2023 Fall Book Club pick is “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results” by Rob Biesenbach. Bisenbach takes a no-nonsense approach to breaking down the storytelling process to teach readers about the function of stories, why they work, and how they can become an effective storyteller who can capture their audience.  

As he explores in his book, there are practical applications of storytelling skills: job interviews, presentations, customer calls, meetings, you name it! There is always an opportunity to tell a story. Being an effective storyteller is not about having the best story to tell – it’s about how you tell it. Skilled storytellers are able to evoke emotions within their listener and steer them in the direction they want to convey their message. 

In Biesenbach’s words, “The bottom line? If you want your audience to do something, make them feel something.”